Here's to pushing through the bad days!

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The struggle is real.

I cannot stand being outside in the rain. It’s just one of those things that makes whatever I have going on miserable. That’s how it feels some days as an entrepreneur. Some days just SUCK!

I am writing what is in my heart and in my mind so that one day, it will help someone out there as they are struggling and working to make their dream a reality.

A bad day for me could look like, basement flooded, internet went out, no new work coming in, and one of my kids sick…..Okay, (that actually was pretty close to some of the days I have had.) There were moments I just wanted to sit on the steps and cry and just not move. BUT, that was not going to make a change or a difference in my circumstance.

Stay the course.

Take a breath and deal with your first obstacle, and then the next obstacle, and the next until you completely tackle everything on your plate in some fashion. When things seem crappy usually something awesome is around the corner. Dig deep into your purpose and your "why" and don’t lose ground. Sometimes that means just holding your position, not moving forward but absolutely not wavering or moving back.

Grit & grind

That’s what makes the victories so sweet. Do you feel like giving yourself a pat on the back when you completed even a small task on your goal list? I feel it too. The key is too acknowledge your emotions and feelings in the moment. It is okay to say it SUCKS!! It’s okay to say “I don’t want to be here!” It is okay. Give yourself permission to feel, to scream, to vent. Then take a deep breath and start to figure it out.

Just say no!

We’ve got this. We need to be like Neo at that moment in The Matrix when he finally believed he was ‘The One’ and stopped the bullets with his hands. Just say “No!” to whatever is taking us down.

What the Heck Is a Business Model?

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As promised. I’m bringing you a brief overview of business models (that detailed blue print of your Vision Plan). Business Models are a great tool for creating the road map for your success in a single, easily adjustable plan. You can configure the elements in any order. You can change different elements of the business model without totally starting from scratch.

Business Model Elements

Target Customer Segments

Who are your ideal customers? Who are you creating value for?

Value Configurations

How is your business set up to drive value (i.e. value chain - linear, value shop, value network)

Distribution Channels

How will you execute and get your product/ Solution out?

Cost Structure

What are the expenses to execute your business model?

Revenue Streams

What are the sources of revenue that will cover those expenses?

Customer Relationships

What type of relationships do you currently have with your customers? What relationships are expected and how can you improve them? Add in 'Customer Delights'

Partner Network

Who are the businesses that are needed for executing your service or solution? (Your business ecosystem)

Core Capabilities

What unique skills/components of your business that contribute to your value creation solution, and cannot be easily imitated by competitors?

Value Propositions

What irresistible offering you will provide for your customers?

Business models are meant to flow with your business and change or tweak based on the influences of the environment, industry, strategy change, etc. I recently had to change my straight B2B solutions in order to accommodate changes in my family life that I could not predict or control. Luckily I only had to tweak my revenue streams and slightly change my value proposition to reflect the new model. Having the business model made it easier than having to sift through a full business plan and figure out what to change.

Ready to get started on your new Business Model? Head on over to my shop to find what you need to get it done.

Getting Your Butt in Gear For Something New

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You started your business with hope and excitement, and the expectation that 'when you build it, they will come.' Well reality sinks in and you see all of the hard work you put in to getting set up, you may get one or two clients, but not the overflow you were looking for. In a moment of revenue panic you start chasing after anything and everything. However this takes you down a confusing and exhausting path creating brand confusion. Like my mom says, “you can’t fry chicken AND do hair…”

If any of this sounds like you. Take a seat, sip on something comforting and let me share this simple process I developed to prime you for that new client, grant, contract. This process works whether you are brand spankin’ new in business or a seasoned vet.

Getting Ready For New Business

  1. Take a hard look in the mirror…

Reality check time. (Be that friend to yourself that tells you your underwear are showing.) First you need to figure out where you are truly and what you have (skills, secret sauce, unique talents.) Go through the process of narrowing down you niche', your target audience, and other valuable building blocks for a resilient business.

2. Create your ‘Vision Plan’

A. Decide your 'why'. Your purpose for going into business, even if you already have a business started. Narrowing down your 'Why' and then who would benefit the most from your unique offering.

B. Decide which of your unique services or solutions you want to focus on and that you love to do. Choose wisely, if you continue doing things you do not enjoy you will burn out fast.

3. Get down to the details.

Build your blueprint (business model).This is where you start putting teeth into your Vision Plan by creating all of the elements to make your vision a concrete reality. Business Models are a great tool for creating the road map for your success in a single, easily adjustable plan. You can configure the elements in any order, as long as they are all present. Business Models provide a practical reflection of where your business is and how it will set up to support the new vision. (I’ll do another post about business models so stay tuned.)

4. Branding & messaging

What are you known for and how can we tell it's you? That is the bottom line with branding and messaging. Messaging means you have a compelling story or solution that resonates with your target audience. Your brand identity solidifies that message and correlates images and colors (overall aesthetics) with your message. Branding is more than just a logo, it is your image, your fonts, colors, symbols, photo finishing, etc. Once you have established how you want to be seen, you should solidify your marketing materials, online presence, etc. in a uniform way. It all matters how people see your business.

Figure out which form you will use to spread your message, social media, books, speaking platforms, guest writer in published articles, etc.

That’s a wrap!

Okay so that’s it for now. How’d you do? It’s high-level I know, but I don’t want to bore you with details right out the gate. Want more help? Head on over to my shop and try some of the resources I put together for you.